Captain Sig Hansen's New Cobalt Boat (2023)

Introduction

Sig Hansen, Captain of the fishing vessel Northwestern and star of the hit TV series Deadliest Catch, purchases a new Cobalt R8 Surf for his personal family boat. Sig came by the Cobalt headquarters for a plant tour and sat down with us for a quick visit.

Video

Hello, everyone.

I'm Jason Turner, president here at Cobalt, Boats.

The Hanson Family, has been fishing for crab on the treacherous Bering Sea for decades aboard their boat, the Northwestern.

And recently, we've been honored to learn that Captain Sig Hansen of the hit TV series, The Deadliest Catch, has chosen a Cobalt for his personal boat.

Sig stopped by Cobalt for a plant tour to meet the Cobalt associates.

Who would be building his boat and sit down with us for a quick, visit.

So when I would see these boats around in Seattle, but I honestly didn't know the difference.

Now I do.

Now I, like it.

Oh, my God, so-- Anticipation.

Will, he be fine? Let's, go see this thing.

That's crazy.

And, then she's-- look, she's got a roller, and she's ready to go.

But I mean, that's all done by eye.

In between, we'll go another couple layers of mat, another layer woven, another couple layers of mat, just sandwich it just like that, so that strength and stability is through the hull.

We go around the boat, mark up everything they can find, every little defect.

If.

It's not shiny enough to them, they'll put an X if they need to buff that out.

The tech will then work.

Everything off, call the inspector back over again.

That's, like a Ferrari.

You, ever see how those are built?, No, I, haven't., Every, damn car has--.

They go through that kind of inspection.

Excellent! And they'll mark every little tiny, spot.

It goes through, inspected., Same thing.

It's a Ferrari.

That's.

What we want.

Because of this tour.

It is the exact opposite of what I thought it was going to be.

Number one, I thought it was going to be like a cookie cutter assembly line.

Just in and out.

I really did.

And.

It was opposite, and everybody had pride in their work.

Not only that, but I was impressed that it's an art.

The way.

They were laying the glass, all that stuff.

It's something that you just--.

You got to have a feel.

For.

And I watched how they did it, and it really is art.

And that was impressive to me.

So I think that the more I spent time in the facility, the more proud I was, in anticipation, to get my boat.

So I, can't wait.

I've been in a Cobalt once, and that's what sold me.

I had one ride in one Cobalt, a couple: summers: ago.

And after that, I got jealous and I said, I'm, going to get one.

And I don't get jealous of too many people.

It doesn't happen that often.

And when I rode in that boat, I'm thinking to myself, man.

This is something, because it cut through the waves like nobody's business, like butter.

And, I remember.

Every time I saw a little wave, I thought, OK, hang on, or it's going to hurt--.

Nothing.

You didn't even feel it, like she just-- it had that stability to where just cut through.

That's.

What I liked.

I know my wife's going to love.

It.

I know: that.

I'm, going to spoil my family.

That's, the problem.

When they're, putting boats together like that, there's so much that went into it.

That surprised, me., And.

Everybody knew what they were.

Doing, everybody had their specialties.

But.

What surprised me the most is it's such an expansive area, and yet everybody worked together., It's just--.

It's such a big area, you'd think that things would get mixed up, and they didn't.

Everybody knew what they were.

Doing.

It was strange, too.

Like, the average person I talked to, I mean, 20 years, 30, years, 40 years., I mean, that doesn't happen.

As fisherman.

If I can keep my guys for 20 plus years, that's how I keep my ship right and tight, because for us, it's safety.

I'll guarantee you.

If you have a boat and you put a whole new crew on there, something bad is going to happen.

You got to get to know the boat.

The people have to learn how to work.

Together., It's, teamwork., The majority of these people have been here for so many years.

That was impressive to me, everybody.

So.

That was very surprising to hear, and I liked it.

When, we put the boat together, we get to design it ourselves, all the color combinations, everything like that.

And I was going to go old school, like a blue and a white, and I finally learned how to shut my mouth and let my wife handle it.

And I got to tell you.

When I saw my boat, it was just gorgeous.

It was just-- it stuck out.

The color combination is amazing, the interiors second to none.

And, it's one of those things where you're almost going to be afraid to use it, because I don't want to screw it.

Up.

It's too pretty.

But, I, mean, I'm, going to have a lot of pride in that boat.

I, really will.

I take pride in the Northwestern, and we beat on it.

I mean, we're hard on that boat.

But.

You still take pride in your boat.

And I can just tell, going down the line, that mine stuck out a little bit more than most.

And yes, I am bragging.

I hate bragging, but it's the truth.

I can't help.

It.

That boat was cool.

Out of all the other boats, that boat stuck out.

Now.

This Cobalt-- I'm not too afraid about any choppy water.

This thing, the Cobalt.

You don't have to worry about it, Number, 1., It's, right and tight, and everything they put in.

There was right and tight, and it's heavy.

So I'm not worried about that boot.

A bit.

So.

This one has a higher rail, it's beamier and it's higher, but you can still get her out of the water and do a little water-skiing, whatever you want., It's, very universal.

That way for such a big, boat., And I know 100% that my wife's going to love it because you're higher up, you have a bigger freeboard board and that's important.

When.

You tank them down and then you've got guys.

Surfing, you're, so heavy, right? this thing.

Because of that free board, and if you do get in the ditch, we call it a ditch.

You get in the ditch I'm, not going to worry about it.

And, so I just feel like this is a win-win.

I feel like, especially with today, I feel like it was more of a personal feeling.

I feel like it's not just a number.

I feel like my anticipation, is bigger and bigger.

Only because now I see what went into it., And I feel like, OK.

That was special made, Captain Sig, it's mine.

I'm already excited.

I feel like a giddy little girl.

That's the problem.

So I got to bring it down a notch.

But-- For me, it's about family., For me, it's about just watching them have fun, whether they're wake surfing, or water-skiing, whatever they're doing.

That's the enjoyment, I get, just watching them with a smile on their face.

That's, where I get my enjoyment.

I want to have some quality time.

And I feel like I've worked.

All my life, and I feel like-- I'm not saying I deserve it, but I'm.

Just saying, I want it.

You worked for it, Yep., I, think so., You earned it.

I, think so.

And they're, not cheap., They're, not inexpensive, by any means.

But I.

Think you get what you pay.

For, I really do.

It doesn't matter if you're buying a car or anything.

Typically, you get what you pay: for.

And a Cobalt, well, you're, getting what you paid for.

But, that's the pride in it.

After, seeing how these things were.

Put together, I, understand, why., Now, I, understand, and I didn't before getting here.

Whether.

It's a crab, boat, ski boat, something clicks in my brain and it's like, it's serious to me.

But! It's also family time.

And, that's the thing,! When you're out on a lake or whatnot, you get that family time.

And! That's the one thing that we never really had.

I mean,! You got to remember, most of my life, If.

We were gone for 6 to 8, 10 months out of a year.

You didn't get a lot of family time., We missed a lot of golden opportunities and those precious moments, right? So.

That's the thing I like the most, is to be with my family.

I.

Really do.

When I saw that boat, I was like a kid in a candy store.

And I'm more excited now than the day I signed the papers.

So.

That's just the way it is.

I'm very excited for this boat to show up.

It's like bragging rights.

You know what I mean?, So yeah, watch, out, daddy's, coming, I'm coming in hot., 001, 2023., I'm, the first and only guy to have that, but very proud of it.

Today is a really big day for me.

My wife, in her infinite wisdom.

Put us on the list for a new Cobalt.

These boats.

Are the cat's meow.

I've been waiting for this moment for months.

For me, this boat? Does it all.

You? Can water ski, you can wake board, you can surf, it.

Does it all.

And.

It's got room enough for the whole family, and I.

Just can't wait.

Til it arrives.

I was at the factory.

I got to see how this thing was.

Built.

For me, today is a truly amazing, moment, and I.

Just can't wait to see what this thing can.

Do.

Let's go check.

It out.

The day has finally come.

001, right? 001, 2023.

The, very first R8 Surf in the world for 2023.

I'm.

A special guy.

I cannot wait for you to drive this boat.

Give me.

The button.

There it is.

Just, push?, Just, push., Push and go.

I want to make sure we got the color right.

The color? Is, the color right? My wife picked the color on this.

I know.

It's beautiful.

I've been waiting for months.

Let's go.

Let's get it on the water, we've waited.

It's picture perfect.

Honey.

Look at this thing.

Beautiful.

Did we get the color right? I, think we did.

That's it.

It's beautiful.

Oh man, I, can't wait.

Back up.

Back, her up.

You're good.

Are, you in reverse? Yeah.

OK., All, right., Whoa., That's, awesome., Yeah!.